Digital Marketing Fundamentals
What is Digital Marketing?23Benefits and Challenges of Digital Marketing25Digital Marketing Channels27Fundamentals of SEO26Keyword Research and Analysis27On-Page Optimization26Off-Page Optimization23Social Media Platforms and Audiences25Content Creation and Engagement22Social Media Advertising23Social Media Analytics and Measurement27Email Marketing Basics26Email Segmentation and Targeting27Email Content Creation22Email Marketing Automation24Types of Display Ads24Display Ad Targeting and Placement28Display Ad Measurement and Optimization22Key Digital Marketing Metrics25Google Analytics and Other Tools24Data-Driven Marketing28
Search Engine Optimization (SEO)
What is SEO and why is it important?23Types of SEO30SEO Tools and Resources28Keyword Research and Optimization29Content Creation and Optimization25Website Structure and Navigation30Link Building Strategies30Social Media Marketing for SEO29Local SEO26Website Speed and Performance27Mobile Optimization22Security and HTTPS28Tracking and Measuring SEO Performance24Reporting and Communicating SEO Results29
Social Media Marketing
Definition and Importance of Social Media Marketing29Social Media Platforms and Their Features28Social Media Marketing Goals and Objectives24Types of Social Media Content23Content Curation and Repurposing26Social Media Content Calendar and Scheduling25Social Media Advertising Options27Social Media Analytics and Measurement23Social Media Listening and Engagement24Ethical Considerations in Social Media Marketing25Best Practices for Social Media Marketing25
Content Marketing
Defining Content Marketing24Content Marketing Channels27Content Creation and Curation30Developing a Content Marketing Strategy25Content Calendar and Workflow26Content Measurement and Analytics31Principles of Effective Content Writing22Search Engine Optimization (SEO) for Content28Content Repurposing and Distribution22Case Studies and Best Practices28Content Marketing Tools and Technologies22Ethical Considerations in Content Marketing22
Email Marketing
Definition and Importance of Email Marketing24Types of Email Marketing Campaigns30Email Marketing Metrics and Analytics25Lead Generation Techniques27Email List Segmentation23Email List Hygiene22Email Design Principles29Writing Effective Email Copy23Personalization and Automation26Overview of Email Marketing Software29Choosing the Right Email Marketing Platform25Best Practices for Email Deliverability22Developing an Email Marketing Strategy22Measuring the Success of Email Marketing Campaigns22Advanced Email Marketing Techniques29
Web Analytics
Definition and Purpose of Web Analytics27Types of Web Analytics Data26Web Analytics Tools and Platforms28Data Collection Methods23Data Analysis Techniques28Key Performance Indicators (KPIs)22Website Optimization24Marketing Campaign Analysis28Customer Segmentation and Targeting24Predictive Analytics24Data Visualization and Reporting27Ethical Considerations in Web Analytics23
Digital Media Law and Ethics
Overview of Digital Media Law and Ethics28The Role of Digital Media in Society22What is Copyright?25Fair Use and Digital Media22Copyright Infringement and Digital Media24What is Privacy?25Privacy Laws and Digital Media28Privacy Concerns and Digital Media26What is Defamation?31Defamation Laws and Digital Media29Defamation Concerns and Digital Media24What is Freedom of Speech?22Freedom of Speech Laws and Digital Media24Freedom of Speech Concerns and Digital Media30
Digital Media Design
What is Digital Media Design?25Principles of Design28Digital Media Tools22Website Planning and Structure27HTML and CSS24Responsive Web Design24Raster and Vector Graphics29Image Editing with Photoshop22Logo and Branding Design22Animation Principles29Motion Graphics Software29Video Editing and Production25Social Media Platforms26Content Creation and Curation22Social Media Advertising23Copyright and Fair Use26Privacy and Data Protection31Digital Media Accessibility23
Digital Media Project Management
Introduction to Project Management23Project Scope and Planning24Project Scheduling26Project Budgeting24Project Risk Management26Project Quality Management22Project Communication Management26Project Stakeholder Management30Digital Media Project Lifecycle26Content Management for Digital Media Projects24Social Media Management for Digital Media Projects25Digital Analytics for Digital Media Projects26Agile Project Management for Digital Media Projects29Case Studies in Digital Media Project Management26Project Management Software23Collaboration Tools for Project Management22Data Visualization for Project Management22Project Management Templates and Checklists22
Emerging Trends in Digital Media
Defining Digital Media and Emerging Trends28Impact of Emerging Trends on Digital Media Marketing31Fundamentals of AI and Machine Learning23AI-Powered Content Creation and Personalization29Changing Social Media Landscape and User Behaviors22Influencer Marketing Strategies and Measurement24Data Collection and Analysis Techniques25Measuring Digital Media Campaign Performance26Privacy, Data Protection, and Digital Media24Social Responsibility and Digital Media Marketing23